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1934 Catalog Description

Drake

Modern in design and precision. Available in 10K filled gold, white or natural yellow. With raised gold figure dial, $40.00. With luminous dial, $37.50.

Production Info | Comments

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Production Date: 1934 - 1937

Price When New: $37.50 for Luminous and Black Figures dials ($40.00 for Applied Gold Numeral dial)

Case: 10K Yellow Gold-filled

Case Manufacturer: Wadsworth

Production for this Variation: 20,919

Movement: 987 Series - 17-jewel Movement

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Comments: First introduced in 1934, the Drake was a member of a new line of Hamilton's manufactured specifically in the "lower priced" category. This was Hamilton's first foray into the "reasonably priced" watch market and the line was developed to compete directly with Elgin and Waltham who sold significantly more watches than Hamilton. The 1934 Hamilton Catalog describes this line which included the Dixon and Scott in the following way:

"Here is an entirely new group of Hamilton watches priced well under Hamilton's customary minimum. They are exceedingly well designed, sturdily constructed, and carry the popular 987 Hamilton strap watch movement which is both accurate and dependable. It has 17 extra fine ruby and sapphire jewels, double roller escapement, sapphire pallets, Breguet hairspring and compensation balance. Available in 10K gold filled only."

The Drake was popularly received and was available in white or yellow 10K gold filled and there were three dial options - Applied gold numerals, luminous figures or black figures.